Brand Management


SAIL LABS is consistently expanding the areas of where our solution can be used. Whether it is for government or commercial use, we personalise our solution with the customer’s interest at heart.

National Security

The objective of National Security is to protect citizens, economies and organizations from threats, whether it is cyber, terrorist, environmental, energy, economic or any other threats that can be detrimental to a nation.

Military Intelligence

Military Intelligence is essential during all levels; in times of peace, from tactical to strategic, transition period and during warfare as it provides direction to achieve set objectives.

Foreign Affairs

Ministry of Foreign Affairs focuses to protect a country’s national interests and develop strategic communications with other countries. It’s essential to understand a country’s past and current situation to achieve a strategic purpose of action.

Critical Infrastructure

An increasing frequency and severity of critical infrastructure incidents demands for thorough critical infrastructure protection. This is important to measure the preparedness and response to serious incidents.

Public Health Survillance

It is essential for epidemiologists, public health officials, and decision-makers from the Public Health sector to be aware of outbreaks of a pandemic disease or social unrest as a result of health threats, in order to limit the spread and disruption caused by such events.

Brand Management

Reputation and brand integrity, as one of the most valuable assets within a business, are often under threat of a wide range of harmful online information. Therefore the brand management of a product, service, company or individual demands planning, analysis and also continuous monitoring on how the brand is perceived in the market.

In today´s highly-interconnected world, Open Source Intelligence is a powerful resource to preserve brand trust and combat a potential loss of revenue, by enabling businesses to make better and informed decisions.


The SAIL LABS Media Mining System (MMS) provides access to companies of up-to-date global information, market developments, information about competitors as well as public perception.

Media Mining System benefits for Brand Management

  • Evidence-based strategy development
  • Brand awareness through logo recognition, unsolicited mentions and disadvantageous content
  • Insights for improving customer services
  • Rapid categorization of customer-feedback through the sentiment analysis of their opinions
  • Tangible data on emerging and rapidly developing critical issues or threats to brand integrity
  • Actionable insights to support effective response measures


  • Company directors
  • Managers
  • Brand Protection Specialists
  • Commercial associations
  • Data analysts
  • Political parties
  • Political advisers
  • Decision-makers
  • Think Tanks

Special Advantages

  • Rapid data collection for fast decisions
  • Event-based surveillance
  • Personalized alerts
  • Timely reporting mechanisms
  • Social media Intelligence
  • Sentiment Analysis of traditional and social media regarding the perceived impact of a disease and government actions
  • Public opinion related statistics
  • Reputation management
  • Customer satisfaction analysis
  • Competitive Intelligence

SAIL LABS solutions and services are being used across a broad range of industries ranging from health care, IT (information technology), media, telecommunication to defence and government.

The SAIL LABS Solution was originally developed with a focus on the situational awareness requirements for security and defence clientele. However, situational awareness is equally important for other sectors of the economy. This led to diversification of the SAIL LABS Solution landscape.

We constantly take into account the market’s needs and wants and design our solution to meet and exceed expectations, thus enhancing us to become one with our client’s environment. This implies having a deep understanding of the customer, market and what is currently happening in the world. 

Key Benefits​​

  • Automatic Speech Recognition (ASR)
  • Language Model Tool Kit (LMT) 
  • Speaker Identification (SID)
  • Topic Detection (TD)
  • Speaker Change Detection 
  • Segmentation – detects & ignores music, noises, etc.

Practical Cases

Brand Management

Decision makers in the Brand Management need to stay on top of events as they unfold in order to provide rapid assessment and advice concerning the best actions to be taken.

Through the Media Mining System (MMS), analysts can make sense of great amounts of information through a combination of machine computation and human resources. Access below some examples of practical cases.

Boeing – 737 Max Production Halt  December, 2019

On December 2019, Boeing paused the production of its grounded 737 Max. The visualizations obtained through the MMS demonstrate the Word Cloud with most frequent hashtags on social media when referring to Boeing, the tweets with highest potential reach, the geolocations associated with social media posts and the Trend Graph demonstrating the potential reach of stories in the media following the announcement of the suspension.


Media Coverage of Ryanair after Strikes and Negative Survey  August, 2019

This example displays how did the media coverage of Ryanair changed in August 2019 after strikes and the negative result at the Which? survey regarding their customer services. MMS Trend Graph displays the oscillation in the number of mentions about Ryanair along the time frame of 22 days. The Globe Visualization demonstrates the locations mostly mentioned with Ryanair by media. The Key Opinion Leaders Chart informs about the TOP 5 social media influencers tweeting about Ryanair during August 2019.

Reputation  of Johnson & Johnson   July, 2019

On July 2019 Johnson & Johnson faced a lawsuit brought by Oklahoma’s attorney general, claiming that the company was responsible for fuelling the opioid epidemic. The MMS was used to generate a Relations Graph, where entities (locations, institutions, people, events) which were mutually mentioned in the traditional and social media in the context of Johnson & Johnson were displayed. Moreover, the results of the sentiment analyses of the connections between these entities in the media were also demonstrated.

Boeing – 737 Max production halt  December, 2019

Discover more

Interested in knowing more about SAIL LABS OSINT solution and its applicability in Public Health Surveillance?

Contact our team and request your login to access our Webdemo.